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  • To provide a professional structure for the practice of public relations.
  • To enhance the ability and status of our members as professional practitioners.
  • To represent and serve the professional interests of our members.
  • To provide opportunities for members to meet and exchange views and ideas.
  • To raise standards within the profession through the promotion of best practice – including the production of best practice guides, case studies, training events and our continuous professional development scheme ‘Developing Excellence’.

Our Aim is:

  • To be the leading regional public relations organisation.
  • To unite the PR profession and bring all persons / organisations under a common banner.
  • To represent the industry on PR issues so as to establish growth for the profession as a whole.
  • To enhance the image of public relations in Nigeria