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PHILOSOPHY OF THE DPR PROGRAMME

The professional Diploma in Public Relations programme is designed to develop well-rounded and skillful management level manpower that will function effectively within the Nigerian society. The programme grounds the students in the theoretical and practical dimensions of Public Relations in Nigeria as well as comparative exploration of public relations practices and methods globally. The programme is intended to graduate students who can earn a living on their own and who can affect the public Affairs and corporate communications industry positively.

The professional Diploma in Public Relations curriculum is aimed at providing students with professional knowledge of the detailled demands made on Public Relations professionals in the different practice fields of Public Reltions. Among the areas graduates of the programme can function are:

  1. Crisis Communication Managers,
  2. Corporate Affairs Officers,
  3. Reputation Managers,
  4. Relationship Managers,
  5. Protocol Officers,
  6. Media Relations Officers,
  7. Corporate Communications Officers,
  8. Information officers, Science Communicators,
  9. Strategic Communication Officers, etc.

The overall goal is to equip the graduates with management level skills required to effectively discharge public relations functions in both public and private establishments. Thus, the programme shall equip students with core professional competences that will enable them master the following:

  1. the techniques, methods and application of public relations, strategic management, stakeholders’ relationship mapping, perception studies,
  2. communication research: quantitative and qualitative content analysis, survey research, experimental research, field and historical research;
  3. the diverse communication media available to public relations professionals in the planning and execution of public relations campaigns;
  4. the potentials of the mass media (print media, radio, television and film); new media and other tailor-made media as vital tools for Public Relations campaigns;
  5. methods of designing effective integrated marketing communications and change - communication messages
  6. evaluation of strategic communication programmes and audience survey;
  7. the nature, impact and power of public relations in management of organisations.
  8.  

OBJECTIVES

The specific objectives of the professional Diploma in Public Relations programme include:

  1. To  train skillful public relations professionals who can work efficiently in

public and private organisations;

  1. To produce professionals who are equipped with skills clearly relevant to

work and intended to facilitate entry or progression in employment or higher education

  1. To produce well rounded middle-level corporate communications manpower who can combine the communication and management roles of public relations to service public and private organisations

ADMISSION REQUIREMENTS

  1. To qualify for admission, a candidate must possess any of the following
  2.  
  3. Professional Certificate in Public Relations (CPR) of the Nigerian Institute of Public Relations or its equivalent as recognized by the NIPR Council
  4. Holders of HND in Mass Communication, Communication Arts, Marketing or London CAM Certificate in Communication Studies

NOTE: In special circumstances, consideration may be given to those with professional experience in public relations who may not meet some of the above requirements.

EXEMPTION

Exemption on a subject basis may be granted in relevant papers, which applicants may have written in other examinations that are acceptable to the Council of the Nigerian Institute of Public Relations.

DELIVERY METHODS

The delivery mode for the Diploma in Public Relations programme shall be essentially through study packs to be purchased from the Institute and personal studies by the candidates. However candidates may, at their own cost, take advantage of facilities provided at NIPR accredited centres or schools to undergo special tutorials. Often, such accredited centres/schools utilise the following training modes:

  1. Lectures.
  2. Seminars; students would be required to present seminars for peer assessment. Some assignments might be submitted online.
  3. Workshops: The nature of some courses require intensive workshop type interaction where the students can work in-groups and plenary.
  4. Participatory Learning: this is a hands-on learning method, which encourages both the teacher and the student to enter into learning situations, exchanges and share experiences.

 

REVISED SYLLABUS FOR PROFESSIONAL DIPLOMA IN PUBLIC RELATIONS (DPR)

PART I

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

DPR 311

Public Relations in Strategies Management, Policy & Corporate Planning

3

Compulsory

DPR 312

Corporate, Product and Service Brands Management

3

Compulsory

DPR 313

Media Relations, Procurement and Performance Management

3

Compulsory

DPR 314

Marketing & Advertising in Public Relations

3

Compulsory

DPR 315

Strategic Communication and Crisis Management

3

Compulsory

DPR 316

Research Methods for PR

3

Compulsory

DPR 317

Public Relations Seminar

3

Required Elective

Total

21

 

 

PART II

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

DPR 411

Financial Literacy

3

Compulsory

DPR 412

Comparative PR Systems

3

Compulsory

DPR 413

PR for International Organizations

3

Compulsory

DPR 414

Evaluating PR Campaigns

3

Compulsory

DPR 415

Special Project in Public Relations

6

Compulsory

Total

18

 

Minimum of 14 Credit Units per diet (3 diets)

Maximum of 21 Credit Units per diet         (2diets)