conference.jpgI’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer[…]
Published: Jun 19, 2021 | 11:42 am
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques[…]
Published: Jun 19, 2021 | 11:40 am
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic,[…]
Published: Jun 19, 2021 | 11:38 am
The Internet has transformed PR. Social media has expanded the channels used to engage with new audiences and build reputations. Related changes include the reduction of print media — magazines and newspapers — and the widespread availability of Internet content that anyone can publish and access, including:BlogseBooks and eNewslettersLinkedIn articlesSocial[…]
Published: Jun 19, 2021 | 11:35 am