CURRICULUM

PROFESSIONAL CERTIFICATE IN PUBLIC RELATIONS

PART I

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

GNS 101

Basic Communication Skills

2

Compulsory

GNS 102

Nigerian History & Citizenship Education

2

Compulsory

CPR 111

Communication Theories

2

Compulsory

CPR 112

Principles of Public Relations

3

Compulsory

CPR 113

Principles of Psychology

3

Compulsory

CPR 114

Writing for the Media

3

Compulsory

CPR 115

PR Media and Methods

3

Compulsory

CPR 116

Entrepreneurship skills for PR & Business Management

3

Compulsory

CPR 117

Quantitative Methods

3

Required Elective

CPR 118

Nigerian Cultural Studies & Intercultural Communication

2

Elective

CPR 119

Computer Applications for PR

2

Elective

Total

28

 

 

PART II

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

CPR 211

Economics

2

Compulsory

CPR 212

PR for Government, Public Sector & Non-Profit Organizations

3

Compulsory

CPR 213

Stakeholders Relations Management

2

Compulsory

CPR 214

PR for Business & Industry

3

Compulsory

CPR 215

Social Media for Public Relations

2

Compulsory

CPR 216

Research & Evaluation in Public Relations

3

Compulsory

*CPR 217

Protocols & Events Management

3

Compulsory

*CPR 218

NIPR Laws and Public Relations Ethics

2

Elective

CPR  219

Integrated Marketing Communications

2

Elective

Total

22

 

Credit Load

Minimum of 16 Credit Units per diet            (3 diets)

Maximum of 22 Credit Units per diet           (2diets)

 

 

 

PROFESSIONAL DIPLOMA IN PUBLIC RELATIONS (DPR)

PART I

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

DPR 311

Public Relations in Strategies Management, Policy & Corporate Planning

3

Compulsory

DPR 312

Corporate, Product and Service Brands Management

3

Compulsory

DPR 313

Media Relations, Procurement and Performance Management

3

Compulsory

DPR 314

Marketing & Advertising in Public Relations

3

Compulsory

DPR 315

Strategic Communication and Crisis Management

3

Compulsory

DPR 316

Research Methods for PR

3

Compulsory

DPR 317

Public Relations Seminar

3

Required Elective

Total

21

 

 

PART II

COURSE CODE

COURSE TITLE

CREDIT LOAD

STATUS

DPR 411

Financial Literacy

3

Compulsory

DPR 412

Comparative PR Systems

3

Compulsory

DPR 413

PR for International Organizations

3

Compulsory

DPR 414

Evaluating PR Campaigns

3

Compulsory

DPR 415

Special Project in Public Relations

6

Compulsory

Total

18

 

Minimum of 14 Credit Units per diet (3 diets)

Maximum of 21 Credit Units per diet         (2diets)

 

PROFESSIONAL ADMISSION

COURSES OFFERED

PART 1

  1. Principles of Public Relations
  2. Industrial Psychology and sociology
  3. Public Relations Media and Methods
  4. Entrepreneurship Skills for Public Relations and Business Management

PART 2

  1. Research and Evaluation in Public Relations
  2. Global Public Relations
  3. Integrated Marketing Communication
  4. Financial Literacy

PART 3

  1. Public Relations Campaign Planning and Strategies           
  2. Public Relations Consultancy Management
  3. Public Relations Laws and Ethics and Corporate Governance
  4. Lobbying and Advocacy
  5. Case Studies in Public Relations